HOLIDAY EXTRAS
Demand Forecast
Where is demand heading over the next 6–12 months? Because search interest typically precedes visits by 4–8 weeks, these forecasts act as an early warning system — helping Holiday Extras plan promotional activity and commercial conversations ahead of the curve.
WBSTL — Forecast
WBSTL Search Demand Forecast
Solid line = actual historical demand. Dashed line = model forecast. Shaded area = the range we'd expect demand to fall within 95% of the time. A narrower band means higher confidence; wider means more uncertainty.
Paultons — Forecast
Paultons Park Search Demand Forecast
Solid line = actual historical demand. Dashed line = model forecast. Shaded area = the range we'd expect demand to fall within 95% of the time. A narrower band means higher confidence; wider means more uncertainty.
Upcoming Events & Forecast Uplifts
Specific events — school holidays, IP releases, seasonal campaigns — that are expected to push demand above the normal forecast. The uplift figure is the estimated percentage boost vs baseline. Use these windows to plan promotions and partner conversations in advance.
Momentum Scorecard
Is demand accelerating or decelerating right now? This compares each park's recent search trend against its 6-month average. "Accelerating" means demand is building faster than normal — a signal to lean into promotional activity. "Decelerating" means the pace is slowing.
Benchmark Visitor Ratios
How many annual visitors does each search index point roughly translate to? These ratios — drawn from publicly reported attendance figures — help convert search demand signals into estimated visitor volumes for WBSTL and Paultons. Treat as directional estimates, not precise figures.
News Context
Recent press coverage that may be influencing or explaining demand movements. Useful for sense-checking whether a forecast spike or drop has an obvious real-world cause.
VisitBritain Market Signals
Macro demand indicators for UK inbound & domestic tourism
Booking Lead Times
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