HOLIDAY EXTRAS
Regional Analysis
Which parts of the UK are most interested in each park? Use this to identify where Holiday Extras should concentrate promotional spend — and where demand exists that isn't yet being fully captured.
Regional Search Demand — Grouped by Park
Search interest by UK region for each park. Taller bars = stronger demand from that region. Compare parks side-by-side to see where they draw their audiences from and where they overlap.
Regional Heatmap — Parks × Regions
At a glance: which parks are strongest in which regions. Darker cells = higher search demand from that region. Useful for spotting a park's core catchment area and identifying regions where it has little presence.
Score represents relative search demand index for that region.
Regional Gap Analysis
How each park's regional demand compares to the average across all tracked parks. A positive number means the park is stronger than peers in that region — a negative number means it is weaker and may represent an untapped audience.
Worldwide Interest — WBSTL
Where in the world are people searching for WBSTL? Use the period filter to select a time window — both charts update together. The countries chart shows which markets drive search interest (bars = this period, tick marks = same period last year). The attractions chart shows how WBSTL compares to other iconic UK destinations worldwide.
WBSTL — Top Countries by Search Interest (Worldwide)
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WBSTL vs Top International UK Attractions — Selected Period vs Last Year
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