HOLIDAY EXTRAS
Search Demand Analysis
How is consumer interest in each park changing? Search demand typically leads actual visits by 4–8 weeks, making it an early indicator of upcoming footfall. Use this page to track whether demand is building or fading — and when to act.
Search Demand Index — Park Comparison
Index: 100 = same week last year. Above 100 means demand is growing year-on-year; below 100 means it is declining. All parks are comparable on this scale.
Snapshot — Current Period
Current search demand index and recent trajectory for each park. The index (100 = same week last year) shows whether demand is up or down year-on-year. The 4-week trend arrow shows whether momentum is accelerating or fading right now.
Seasonal Demand Pattern
Typical demand by month, averaged across all available years. Use this to identify the best windows for promotions — periods where demand naturally spikes represent the highest-conversion moments for Holiday Extras.
Booking Window Signal
Jan–Mar search demand compared to the same period last year — an early read on how the summer season is likely to shape up. If early-year searches are up, visits (and booking opportunity) are likely to follow 4–8 weeks later.
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