HOLIDAY EXTRAS
Market Overview
How do WBSTL and Paultons stack up against the market? Use this page to see where each park ranks, how much of total search interest they command, and which categories and competitors are gaining or losing ground.
Competitive Audience Landscape
Parks that target the same age groups as WBSTL and Paultons — these are the attractions directly competing for the same families and visitors. Use the filters in the league table below to focus on any of these segments.
League Table
All parks ranked by Search Demand Index (YoY: 100 = same period last year). ★ = focal park.
Share of Search
Of all searches across tracked parks, what percentage does each park attract? A higher share means a park dominates consumer interest in the market — useful for sizing partnership and promotional opportunity.
Share of Search — 52-week Trend
How each park's share of total search demand has changed over the past year. A rising line means a park is capturing a growing slice of overall market interest — use this to spot which competitors are gaining momentum.
Share of Search by Category — 52-week Trend
How total search demand splits across park categories over the past year. Use this to spot whether theme parks, experience attractions, or zoos are gaining or losing overall share of consumer interest.
Year-on-Year Comparison — Focal Parks
Is WBSTL or Paultons commanding a larger or smaller share of total search interest compared to last year? A growing share means they are outpacing the market; a shrinking share means competitors are catching up.
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