HOLIDAY EXTRAS

UK Attractions Market Intelligence

Search demand signals, competitive intelligence & forecasts for WBSTL and Paultons Park.

⚠️ Model assumptions & limitations
  • What this measures: Google Trends search demand — not attendance figures, actual bookings, or revenue. High search demand indicates interest, not guaranteed visits.
  • 4–8 week lead time assumption: The model assumes search demand precedes visits by 4–8 weeks, based on VisitBritain domestic overnight trip research. Validate against your own Holiday Extras booking data before acting.
  • Index scale: 100 = Warner Bros. Studio Tour London (WBSTL) all-time peak search volume. All other values are relative to this fixed baseline (WBSTL peak).
  • Forecasts are directional: Forecast outputs show likely demand trajectories and confidence intervals. They are not precise predictions — treat as planning signals, not commitments.
  • News sentiment accuracy: Sentiment labels (positive / negative / mixed) are scored automatically using keyword analysis with approximately 70% accuracy. Always review the source headlines directly before drawing conclusions.
  • Event uplifts are internal estimates: Forecast uplifts for upcoming events are based on internal assumptions and historical analogues. They have not been externally validated. Look for the "est." label on event cards.
  • Demo data disclaimer: When the demo banner is visible, all charts show realistic synthetic data generated to illustrate tool functionality. This is NOT real Google Trends data and should not be used for commercial decisions.
Alerts
Search Demand Trend — Focal Parks vs Peers
4-week rolling average. Index: 100 = WBSTL all-time peak.
Search Demand Seasonality — WBSTL & Paultons
Average monthly search index across all available years (2021–present). Shaded bar = current month.
Market Movers
Parks with notable index changes over the selected period

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