Holiday Extras Adventures

Each card shows average search demand for that park over the selected time window. The index is relative to the same period last year — above 100 means demand is growing, below 100 means it is declining. The arrow shows the trend direction over the period.

Loading metrics…

⚠️ Model assumptions & limitations

What this measures: Google Trends search demand — not attendance figures, actual bookings, or revenue. High search demand indicates interest, not guaranteed visits.
4–8 week lead time assumption: The model assumes search demand precedes visits by 4–8 weeks, based on VisitBritain domestic overnight trip research. Validate against your own Holiday Extras booking data before acting.
Index scale: 100 = same period last year. A value of 110 means search demand is 10% higher than the equivalent week last year; 90 means it is 10% lower. All parks are measured on this same scale so they can be directly compared.
Forecasts are directional: Forecast outputs show likely demand trajectories and confidence intervals. They are not precise predictions — treat as planning signals, not commitments.
News sentiment accuracy: Sentiment labels (positive / negative / mixed) are scored automatically using keyword analysis with approximately 70% accuracy. Always review the source headlines directly before drawing conclusions.
Event uplifts are internal estimates: Forecast uplifts for upcoming events are based on internal assumptions and historical analogues. They have not been externally validated. Look for the "est." label on event cards.
Demo data disclaimer: When the demo banner is visible, all charts show realistic synthetic data generated to illustrate tool functionality. This is NOT real Google Trends data and should not be used for commercial decisions.

Alerts

Automatically flagged signals — demand spikes, sharp drops, or unusual momentum shifts worth investigating.

Search Demand Trend — Focal Parks vs Peers

4-week rolling average. Index: 100 = same week last year. Above 100 = growing; below 100 = declining.

Search Demand Seasonality — WBSTL & Paultons

Average monthly search demand across all available years (2021–present). Shaded bar = current month. Use this to understand the natural peaks and troughs in the year and time campaigns accordingly.

Market Movers

Parks with the largest demand shifts over the selected period — both rising and falling. A large positive move may signal a promotional opportunity; a sharp drop may warrant investigation.

Filter by category:

UK Attractions Market Intelligence